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I miss her

Based on the stories of thousands of people who struggle with hair loss every day without saying it.

Let's discuss hair loss.

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70%

of men will experience hair loss

40%

of women experience noticeable hair loss

80%

don't talk about it out of shame

Video clip

Why music?

Music is how we open the conversation.

I miss her starts out like a classic love song, but is actually about something else: hair loss. Something that many people have to deal with, but hardly anyone talks about.

With humor and recognition, we lighten a subject that often feels heavy. Not to laugh off the problem, but to make it negotiable.

Because no matter how normal hair loss is, it can feel like you're the only one.

That's not what you are.

#ikmishaar